Our 5 best sales tips for bwh partners: Medical technology industry
In our new series, we at bwh Koffer reveal our best sales and marketing tips. We show you how you can easily sell our cases in the medical technology industry. Benefit from our almost 40 years of experience. Simply adopt the measures and actions that you like and that suit you best.
Sales tip #1: Customer segmentation – who do I want to address?
First of all, by tailoring the offer or advertisement to the potential customer, it is more possible that he or she will buy. That’s why we classify our contact addresses by industry and focus on just one. We research in advance what is important to the prospective customers from this industry. In this way, we get to know them very well and collect important sales arguments. Then we create promotional materials for marketing and sales. Important: The target group feels better addressed if the materials are directly tailored to them.
In the following, we turn to the medical technology industry and explain how we address this target group.
Sales tip #2: Analyse target group – Why are cases bought for medical technology?
The industry is made up of both manufacturers and users of medical technology. Our customers are looking for a case that adapts to their product, not the other way around. Here are some examples of applications where our cases are in use:
• Transport and storage of equipment for medical care and diagnosis
• Compilation of special surgical equipment as a set for special operations
• Transport of living cells under laboratory conditions
• Shipping of replacement equipment from the manufacturer to the customer and back again
•Presentation and demonstration of products for the sales representative
The most common reasons for purchasing a case are the protection of sensitive equipment, mobility in use and optimal storage. Only the best possible protection offers the certainty that the purchased products will function smoothly for a long time. Because only then can the company earn money with them.
Sales tip #3: Addressing the industry with suitable advertising media
After we have analysed the medical technology industry and found out the individual needs and requirements of the potential customer group, it is now a matter of creating suitable advertising materials. Therefore, by targeting our advertising, we are more likely to stimulate interest. We achieve this by addressing the individual problems and requirements of this group.
The possibilities are numerous: on the bwh website there are already many targeted websites that you can link in an email. In addition, we have already compiled a variety of promotional materials, flyers and catalogues for our bwh partners to download free of charge.
The best thing for you: As a bwh partner, you have free access to many advertising materials and support tools in our partner portal – perfectly tailored to your target industry.
Are you already registered in the bwh Partner Portal? Click here to go directly to the login:
Not yet registered on the Partner Portal? Register now for free >
Sales tip #4: Use bwh Partner Portal free of charge
In our bwh Partner Portal you will find free and ready-made advertising materials for the medical technology industry. In this way, you can create the perfect basis for your next campaign in the shortest possible time! This saves time and money. Benefit from our experience as the market leader in Germany. All the options presented have been tried and tested in practice and work.
After just a short registration, you can access all content free of charge. If you wish, we can also create the advertising materials for you with your personal contact details and company logo.
Presentation
You have a prospective customer and would like to present our range to them? Then a presentation offers the perfect overview.
Image database
A photo says more than 1000 words. In the bwh image database you will find over 100 photos from the medical technology sector.
Newsletter
With a newsletter you reach many people at once. Sent regularly, you bring yourself to mind again and again.
Flyer
In our flyers, we present the best practical examples from the medical technology sector in a concise and clear manner.
Success strories
We let our customers speak. Find out more about the customer’s requirements and bwh’s solution here.
Quick-Link to the Partner Portal
All documents and information on the medical technology sector can be found in the Partner Portal in the folder “MEDICAL TECHNOLOGY”
Not yet registered on the Partner Portal? Register now for free >
Sales tip #5: Use freely accessible information
Would you like to get to know the medical technology industry better? Our website offers you a lot of valuable information. For a quick overview, we have compiled the appropriate links for you here.
Webseite www.bwh-koffer.de
On our page for medical technology, we have compiled all the information relevant to the industry. With a wide range of case pictures from various projects, you will get the perfect insight. You will also find information on technical details, customisation options and much more.
bwh-Blog
In our blog, we regularly publish targeted blog posts for the medical technology industry. Something new is added all the time. So it’s worth checking back often ;-)
Press reports
Why are cases suitable for the medical technology? This and other topics are the basis of our press reports. Feel free to use them for your sales work, personal website or pass them on to journalists.
Do you still have questions or need support?
We are at your service!
Do you have another idea but can’t find it in the suggestions? Then please feel free to contact us. We will be pleased to implement new ideas with you.
