Still fascinated by the courtesy of the people of Japan and with a lot of impressions and experiences brought with him, Mr. Buchweitz returned from the land of the rising sun.
For the first time, our Managing Director Sales & Marketing Sven-Thorsten Buchweitz travelled to Japan for bwh Koffer, following an invitation from NRW International to take part in a business conference with an associated trade fair in the field of medical technology. “We hoped that the participation would give us a good all-round view of the Japanese market. We wanted to have a better understanding of the Japanese market structures and further deepen the dialogues with our long-standing customers” – Mr. Buchweitz about the motivation for the trip.
NRW International is an association of the Chambers of Industry and Commerce, the NRW Bank and the Chambers of Crafts, which has launched various foreign trade promotion programmes. The aim is to enable particularly small and medium-sized companies from NRW to enter foreign markets.
"The trip was very interesting. We gained a very good insight into the Japanese culture, customs and also the differences to the European market."
The differences between a Japanese trade fair and an “ordinary German trade fair”, for example, are enormous. While the trade fair stands in Germany are characterised by an enormous openness and the idea of presenting themselves as well as possible, the Japanese trade fair is more comparable to an American trade fair – where smaller trade fair stands, which are more like a kiosk, dominate the picture.
The group dynamics experienced in the country and the pronounced sense of community, which could also be felt at the conference in various group events, still amaze our Managing Director Marketing and Sales. “I think that we in Germany should be able to take an example from the “we” idea,” says Buchweitz.